The Business Plan
Business Plan Outline
Company Purpose
Establish a network of premium food delivery sites that will offer consumers the opportunity to order Prime Steaks, Lobsters, King Crab Legs and more from the highest quality food suppliers and take advantage in the explosive growth in food delivery services worldwide.
Problem
Consumers do not have ready access to fresh Seafood, Prime Steaks, Salmon and more in their local grocery stores. They may be able to buy choice cuts, or frozen seafood; but none match the highest qualities that our network will be able to deliver, with overnight or 2 day shipping, right to their doors without ever having to leave their homes.
Solution
By partnering with the top suppliers of meat and seafood, we can offer a seamless and quick solution to buying fresh Seafood and Steaks and more at the click of a button. Once we acquire the consumer, they can now utilize the Front Door MarketPlace to order numerous products, such as a mixture of Rack Of Lamb, Live Maine Lobsters, Salmon, Halibut, Prime Rib, Scallops and more in one simple order, rather than numerous orders. We utilize contracts with top suppliers and they drop ship directly to the consumer; we have no inventory, no spoilage, no rent, no insurance, no employee benefits, no travel issues, and no overhead normally associated with a traditional brick and mortar business. The software already exists, using the popular Shopify e-commerce platform, and our only costs are employing talented digital marketing talent to gain clients.
Why Now?
Even before the pandemic, the premium food delivery industry was thriving and growing. In 2019, it was a $85B annual industry worldwide; it is expected to grow at a 14% annual increase, and in 2025 is expected to reach $200B in sales. Certainly the pandemic has accelerated the popularity of food delivery, but even after the pandemic is over, consumers will still struggle to obtain the high quality foods we will offer. Another reason? The world is changing, and in 2018 purchases and commerce were acquired 70% in brick and mortar, and 30% online. Not only has that number now been reversed, it is expected that by 2023, it will be 83% online, and 17% brick and mortar. It is the right concept and product at the right time.
Market Potential
While physical Ghost and Cloud Kitchens, who have attracted hundreds of millions of dollars in recent investments, are limited to delivering food within a certain mile radius near their locations (+-15 miles) our market is not limited by a physical delivery area. Our customer base is worldwide. We will have distribution initially in the US; then Europe with suppliers located in each major country. Additionally, tariffs have just been lifted on shipping Maine Lobsters to Europe; we expect the European market to be even larger than the US market.
Competition
There are many specialty providers that only handle one or a couple products; we will handle 14+++ with one stop shopping. On our sites, again you can order Live Maine Lobsters, Rack of Lamb, and Pork Chops and Wagyu with one order.
Business Model
All digital marketing with keyword perfect domain names. Utilize best practices digital marketing strategies via social media, direct affiliate advertising, influencer marketing, and brand awareness. Then professional follow up in building the client database and daily/weekly offerings and specials. E-commerce and digital marketing and drop shipping, without the expense, hassles and costs associated with brick and mortar traditional business models.
Team
This plan has been put together by branding specialists and experts, that has thrived over the years with digital brands owned/managed such as Scottsdale.com, Malibu.com, Denver.com and hundreds more.
Financials
Projections available upon request.
Vision
In 5 years, we expect to own a small to medium size segment market share of a $200B industry. With an established client base, and expected new cost to acquire new clients low because of reorders and word of mouth advertising and referrals, this will be a cash cow. The opportunity to continue to operate, or sell to a major company will be a decision that you will be in the driver’s seat to make.
SEO Strategy
Search Engine Optimization
ONE SITE VERSUS A NETWORK OF SITES
Much as been written regarding having one main site versus a network of sites. While we have always favored the one single site model, in this case we strongly favor the network of sites model. Many reasons.
SPECIALTY FOOD GROUPS
While the common theme is high-end food delivery, we are dealing with many different options. In new customer acquisition, it is important the client recognize us a specialists...leaders in our industry. Someone initially searching for Prime Steaks wants to see information about Prime Steaks, and not Salmon, King Crab Legs and more. Once we acquire the customer, we will market all of our specialty items to them, as they will have already had a very positive experience, and the trust will be there.
GOOGLE RANKINGS
Having 14 unique websites will allow us to capture much more "Google Real Estate" and give us a better opportunity to acquire clients.
SPECIALTY AND TARGETED MARKETING
Social Media and other avenues of groups dedicated to specific food choices gives us major opportunities to market our specific sites to their specific likes.
THE E-COMMERCE MODEL AND MENTALITY
Think about this. Someone searching for Lobsters has a better chance of ending up on FrontDoorLobster.com than on a generic site named "Feedily" or similar. Again, initially showing this Lobster buyer the fact that we also have Salmon, Prime Rib and other options may initially turn off the buyer; it is all about the conversion. They WANT to deal with THE SPECIALIST and SOURCE. Once the client is acquired, we then market all of our options to them.
NEW CLIENTS ATTENTION SPAN
More common sense than SEO science, people have short attention spans these days. It is vital to provide them what they want, as simply as possible. As a consumer, if I am searching for Prime Steaks being delivered, I want a site dedicated to Prime Steaks delivery; then my only clicks are amount, and payment; if shown 22 options, we lose them.
REFERENCE
There are many articles regarding SEO plusses and minuses of single site versus network marketing. While this is from 2017, it is relevant today. https://www.searchenginejournal.com/multiple-sites-hurt-help-seo/208429/#close
